Millennial Fast Food Trends: Affect on the Fast Food Industry

Millennial Fast Food Trends: Affect on the Fast Food Industry

Fast Casual Dining establishments, Millennials and the Evolution on the Fast Food Industry in America

When we think of ready made meals restaurants, we think of junk fries, burgers, fried chicken, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a while with fast food franchises including McDonald’s, Wendy’s, Burger California king and White Castle taking over the market. However , over the past 19 years, fast food in America has little by little changed from greasy chips and burgers at McDonald’s to deli sandwiches as well as milkshakes at Panera Breads or Chipotle. This trend is known as the rise on the ‘fast casual’ restaurants which offer the casual dining connection with healthy, organic meals made with produce that is sourced close by but served at the rate and convenience that one might experience at a fast food eating place. This trend points to a new fast-food industry that is changing and becoming healthier while nonetheless maintaining the convenience and the reasonably low price point that made fast food restaurants so profitable in the first place. This essay will show evidence on how the fast-food in America is changing by means of becoming healthier, exotic, easy to customize, ethical and ambient plus the role that fast casual restaurants and Millennials are generally playing in driving this kind of change.

The largest driver of this shift in the fast food industry is the increased health consciousness of Americans. Based on Miller (182), the natural and organic food movement which were only available in the 1960s has been really successful in educating Americans about the dangers of highly processed foods, Genetically Modified Organisms (GMOs) and the poisonous pesticides which are used in modern agriculture. Alternatively, the movement implored People in the usa to eat locally grown foodstuff natural and healthy foods. The success of this motion has had a detrimental impact on regular fast-food restaurants who have frequently come under attack intended for selling high-calorie meals which can be unhealthy and cause unhealthy weight, diabetes and high blood pressure. Conventional fast food restaurants have also been accused of advertising unhealthy meals to children and using unpleasant and highly refined elements to make their meals. This specific increased health consciousness has led to reduced sales in ready made meals restaurants and constant hazards of class action lawsuits via those who think their medical problems have been caused by eating fast food (Dixon et al. 104). In order to deal with this trend, fast food restaurants have improved the number of healthy meals on their menus, but their customer base has not been very high.

The rise involving fast casual restaurants could be attributed to the fact that they work healthy food with the same comfort as fast food restaurants. Eagan (178) reports that it is on account of this health consciousness the fact that “number of diners going to fast-casual restaurants grew on ten times the rate connected with traffic to fast-food restaurants by 1999 through 2014. ” Fast-casual restaurants have grown in popularity due to their healthy, new made offerings at a low price and also high convenience. Food restaurants such as Panera Bread and Chipotle are fast unconventional restaurants that have succeeded throughout providing healthy meals quickly. These restaurants have self-service kiosks and drive via windows to compete successfully with fast food restaurants by offering healthy meals in a rapidly and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include far more fast-casual restaurants.

The tastes of american citizens have also changed, with Millennials being more adventurous using food tastes. Due to the climb of social media, Americans are now more aware of exotic cuisines such as Mexican, Greek, Jewish, Italian and Chinese and they are more willing to try them (Williams 1). Moreover, eating exotic meals and publishing them on social media enhances the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional fast food restaurants still offer regular meals such as burgers, fries, and chicken they are getting edged out by fast-casual restaurants which offer a wide range of amazing meals which customers can customize in a dozen other ways. The ability to customize meals is specially important to Millennials who are at this point the dominant working generation in America as they see meal as an extension of their character (Eagan 177). These developments point to a future where fastfood will consist of exotic and also international cuisines which will be remarkably customizable.

Another shift in food attitude that has been experienced in America will be the increased need to eat in an environmentally friendly and socially conscious manner. There is an increase in the desire to eat food that has been sourced close to you to support local farmers and local economies and also to eat food which includes is grown in an eco-friendly manner (Miller 182). Frequently , the food served at classic fast food restaurants violates these ideals as the breeding of the animals is done in galetass, the food is grown making use of pesticides, and they do not support local farmers. On the other hand, quickly casual restaurants often espouse these ideas and more Tourists, especially Millennials are choosing quickly casual restaurants over standard fast food restaurants to express their beliefs on ethics associated with food sourcing. In the future, fast food is likely to be ethically sourced through local farmers using organic and pasture raised ingredients.

The grow of social media and the desire to share one’s activity for social capital has also changed what Millenials require associated with fast food joints by growing the patronage of places and food that is photo perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires that restaurants have great ambiance and artistically presented foodstuff that is ‘Instagram ready’ even when they are not fine dining restaurants, and they are willing to pay a little more for that experience. Fast-casual restaurants just like Chipotle have capitalized about this by having a brick and iron theme with high ambient lighting effects that has attracted Millennials within droves (Dixon et ing. 104). These changes imply traditional fast food restaurants are edged out by fast-casual restaurants which provide a excellent ambiance that can provide social media marketing likes for Millennials. With this trend, it looks like fast food dining places will have to become posh to be able to compete effectively.

These changes in the fast food market can be attributed to the coming of age of millennials who are today working and have disposable salary to spend eating out, their attitudes about healthy food and the integrity of food sourcing as well as production have played an important role in making fast food much healthier and fueling the rise of fast-casual restaurants. In accordance with Williams (1), Millennials are more likely to cook their foods than to eat out that might lead to a decline throughout eating out generally as really them get into the job market place and are earning salaries. Social websites has also fueled these improvements as it has made exotic foods more popular and also required that restaurants become more chic and enveloping so that they can take photos and also post them online with social media sites. The internet has also aided in spread the communication of healthy food, environmental mind, ethical food sourcing and also the dangers of refined food to be able to more people than before. This particular generation will continue to impact not only the fast food industry but food trends generally speaking.

From the former discussions, it is clear that the fast food industry in America is poised for significant changes as a result of increased health brain, fast casual restaurants, plus the Millennial generation. The future of fast food is likely to include healthier foodstuff, exotic food, ethically acquired ingredients, and more choices. In addition, fast food restaurants are likely to be more chick and ambiently furnished even as they focus on helping food as fast as possible through self-service kiosks, online ordering, as well as drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of the changes in the fast food industry.

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